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MEDIA TRAINING
Secure your spot to shine in the media spotlight with clarity, confidence, and a compelling presence today!
GET THE SKILLS YOU NEED TO ADVANCE YOUR MISSION, MESSAGE, AND BRAND THROUGH MEDIA INTERVIEWS.
More than just a coaching program, Media Training is an investment in your professional growth and the key to unlocking the doors to successful media interactions. Join us to elevate your career and gain the confidence to shine in the spotlight!
Training Highlights
Work directly with Media Trainer, Marion MacKenzie Pyle, M.A.
Effective communication is a cornerstone to success. As a working professional, your ability to navigate the media landscape effectively will help ensure that your work gets the attention it deserves.
WHAT YOU WILL LEARN
Effective Communication Skills
Learn to express your ideas concisely and effectively. This skill is crucial for interviews, public speaking, and other media interactions.
Build Confidence
Gain the skills you need to confidently present yourself and your work, even in the most challenging situations.
Message Clarity
Master the art of distilling your key messages into clear and memorable points for impactful interviews and media appearances.
Understand Reporters
Gain insights into what reporters need and want, the interview dynamics, and strategies for successful delivery every time.
Become Media Savvy
Each media platform is different and has its unique requirements. Learn how to tailor your communication style to each one: print, radio, television, and online media.
Maximize Engagement
Understand the demands of different types of media outlets, interviews and reporters, and learn to tailor your communication for maximum success.
Build a Fan-Attracting Brand
Project a positive and authentic image to establish and/or strengthen your organization and brand.
Stay in Control of the Interview
Learn how to make the most of every opportunity, deliver your key messages, and make a lasting impression regardless of the type of media outlet or interview you are doing.
Foster Ongoing Collaborations
Learn to position yourself as an expert in your field to foster ongoing collaborations with the media. Become the ‘go-to’ authority for valuable insights and perspectives.
Be Equipped for Crisis Management
Difficult situations arise. Learn how to be prepared to handle them with poise, minimizing potential damage to your business, reputation or brand.
AUTHOR TRACK
If you are an author, we will equip you to make the most of every opportunity to sell your book, whether it's a book tour, media interview, or social media campaign. We will identify and prioritize your book's key themes and messages as well as a motivating personal story to capture the attention of your audience.
Our 3-Step Process
STEP I. ORIENTATION - 30 Minutes
- Free initial consultation via Zoom
- Tell us all about you and your project.
STEP II. YOUR KEY MESSAGES -1 Hour
- Identify and prioritize the most valuable messages for your business, project, or brand.
- Explore the most relevant history, struggles, and triumphs of your brand story.
- Schedule your Media Training (via Zoom or in person).
- You will receive:
• Advance questions
• Best lighting tips for Zoom
• Best tips about wardrobe, hair, and makeup
STEP III. MEDIA TRAINING - 2 Hours
- Gain valuable perspectives about today’s media and the motivations, tricks and techniques of reporters.
- How to establish credibility and authority
- How to gracefully maintain control of your interview
- How to ensure consistent delivery of your key messages
- How to master both verbal and nonverbal communication
Marion will then conduct an in depth on-camera mock interview and receive personalized, helpful, and actionable feedback.
Get a Personal Edited, In-Depth 3-Camera Interview
- Benefit from a personalized, in-depth interview conducted in Highlander’s state-of-the-art broadcast television studio.
- Schedule your interview via Zoom or in person and you will receive:
• Advance questions and objectives
• Preparation tips for maximum success
• Wardrobe, hair, and makeup recommendations
• Tips for best lighting and framing for camera
• Your own personal copy of the edited, in-depth interview
What Our Clients are Saying
“I can’t speak highly enough of the phenomenal media training that Marion provided. It is not a hyperbole to state that she is the best in the business.” —Lisa Ohlund, GM East Orange County WD, CA
“I give Marion 5 out of 5 stars! I was informed, challenged, and equipped to make the best media performance possible.” —Mark Woodward, Teacher and School Board Candidate
"Marion is a highly effective communicator and true media expert and trainer. I simply could not recommend her more highly." —Solomon Darwin, Director Center for Corporate Innovation, UC Berkeley
Let's Discuss Your Project
Everything starts with a dream...
A BOUTIQUE AWARD-WINNING, FULL SERVICE MEDIA PRODUCTION COMPANY
We champion cause-driven projects that positively influence culture using the power of storytelling with purpose, passion, and impact.
HIGHLANDER STUDIOS
214 Overlook Circle, Suite 305
Brentwood, TN 37027
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Whether you're preparing for a media interview, a virtual presentation, or creating content for your brand, this resource will help you become camera-ready like a pro!
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